2020 Beauty: Merging Body Positivity and Fat Treatments

The history of the definition of human beauty is a varied one. Different cultures, regions, and generations have their own ingrained perceptions of a beauty ideal and it seems that with each new decade, there’s a new standard to uphold. As we usher in a new decade in 2020, it is apparent that the world is flipping the notion of an idealized beauty standard and opting for a plurality of coexisting perceptions. In other words, beauty is no longer in the eye of the beholder; it’s in our self-perception. It is in the knowledge and belief that you are beautiful in every form.

With this new direction, self-acceptance and aesthetic goals now coexist instead of crossing out the other. You can love yourself and still want to change aspects of your body and this seems to be the shift that’s continuing in top aesthetics clinics globally. Aesthetic treatments like non-surgical diode laser-powered fat treatments are no longer seen as a way to “fix” a part of your body. Instead, these aesthetic treatments are a way to complement all the ways you show yourself and your body love and care. Before we look too closely at fat treatments and how they can complement and better define self-confidence and beauty, let’s take a step back to consider this evolution in the idea of what is beautiful.

Beauty Defined: The Shift in and Destruction of Beauty Standards

According to the National Geographic’s take on beauty standards in 2020, today’s ideals are more inclusive than ever: “for generations, beauty required a slender build but with a generous bosom and a narrow waist. The jawline was to be defined, the cheekbones high and sharp, and the noses angular. The lips full but not distractingly so with the eyes ideally blue or green and large and bright. The hair was to be long, thick, and flowing—and preferably golden. Symmetry and youthfulness were desired. This was the standard from the earliest days of women’s magazines when beauty was codified and commercialized. But improved plastic surgery, more personalized and effective nutrition, the flowering of the fitness industry, and the rise of selfie filters on smartphones, along with Botox, fillers, and the invention of Spanx, have all contributed to help us look better—and get a little bit closer to looking exceptional.”

All of these changes have occurred alongside the body-positivity movement and the greater push for political correctness and social justice. Together, these dramatic shifts in the wider beauty perspective encourages us to foster love for all bodies—especially our own, in all of its forms—while exploring our own self-expression and the creation of our unique beauty.

Where Fat Treatments Merge with Body Positivity

Despite this drastic move towards self-love, flamed on by social media, there remains a struggle surrounding fat. Fat treatments remain a popular aesthetic treatment but some patients expect a quick fix to an aspect of their body that is perfectly natural, beautiful, and as varied as our concepts of beauty. There are several different types of fat—essential fat and brown fat, for example, are good fats in the body but excess subcutaneous fat and visceral fat have fewer health benefits and are often the target of non-surgical fat treatments. In other words, fat treatments are not the end-all solution to banish fat from your body. Instead, they’re a means to help you look and feel your best amidst a wider healthy, active lifestyle toolkit—which is achievable at any weight.

Most often, fat treatments are used to target the abdomen and flanks, which are the sides of the midriff spanning from the ribs to the hip bones. These tend to be two areas both males and females carry excess fat, though more particularly common among men. There are many types of fat treatments you might choose from. Non-surgical fat treatments using diode laser technology, in particular, work to effectively target and break down fat for a smoother, slimmer-looking figure. The technology works to deliver thermal energy deep below the skin’s surface to heat and break down unwanted fat cells to trigger a process known as lipolysis. Lipolysis occurs when the volume of fatty tissue is reduced which, in turn, leads to a smoother and more contoured appearance. While diode laser fat treatments like Venus Bliss™ are best applied on areas such as the abdomen, buttocks, and thighs, they may also offer effective results in cellulite reduction. They utilize the device’s proprietary combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) energies to kickstart the skin’s natural collagen and elastin fiber levels. Both of these are essential building blocks for keeping cellulite at bay. Using this advanced laser and RF technology, Venus Bliss™ delivers a treatment that feels comfortable alongside results that look natural and help boost your self-confidence and beauty, whatever your goals may be.

The Bottom Line

In the end, beauty is about owning who you are and expressing yourself in whatever way you desire—so long as you opt for a customized aesthetic beauty treatment plan out of self-love. For those interested in learning how fat treatments can complement your unique beauty goals, locate a provider near you using the search field below.

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Venus Versa™ has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ applicator has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® 2.0 has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation for males and females.

The ARTAS iX™ from Restoration Robotics® is indicated for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. The ARTAS iX™ from Restoration Robotics® is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Epileve™ has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.

Venus Legacy™ has CE Mark for the temporary increase of skin tightening, circumferential reduction, cellulite reduction, and wrinkle reduction.

Venus Velocity™ has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Viva™ has CE Mark for the use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, and the treatment of moderate to severe facial wrinkles and rhytides in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.

Venus Freeze Plus™ has CE Mark for treatment of moderate to severe facial wrinkles and rhytides using the DiamondPolar™ applicator, and CE Mark for the treatment of cellulite reduction, increase of skin tightening, and temporary circumferential reduction on the OctiPolar™ applicator.

Venus Freeze™ has CE Mark for treatment of moderate to severe facial wrinkles and rhytides using the DiamondPolar™ applicator, and CE Mark for the treatment of cellulite reduction, increase of skin tightening, and temporary circumferential reduction on the OctiPolar™ applicator.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

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