2020 Beauty: Merging Body Positivity and Fat Treatments

The history of the definition of human beauty is a varied one. Different cultures, regions, and generations have their own ingrained perceptions of a beauty ideal and it seems that with each new decade, there’s a new standard to uphold. As we usher in a new decade in 2020, it is apparent that the world is flipping the notion of an idealized beauty standard and opting for a plurality of coexisting perceptions. In other words, beauty is no longer in the eye of the beholder; it’s in our self-perception. It is in the knowledge and belief that you are beautiful in every form.

With this new direction, self-acceptance and aesthetic goals now coexist instead of crossing out the other. You can love yourself and still want to change aspects of your body and this seems to be the shift that’s continuing in top aesthetics clinics globally. Aesthetic treatments like non-surgical diode laser-powered fat treatments are no longer seen as a way to “fix” a part of your body. Instead, these aesthetic treatments are a way to complement all the ways you show yourself and your body love and care. Before we look too closely at fat treatments and how they can complement and better define self-confidence and beauty, let’s take a step back to consider this evolution in the idea of what is beautiful.

Beauty Defined: The Shift in and Destruction of Beauty Standards

According to the National Geographic’s take on beauty standards in 2020, today’s ideals are more inclusive than ever: “for generations, beauty required a slender build but with a generous bosom and a narrow waist. The jawline was to be defined, the cheekbones high and sharp, and the noses angular. The lips full but not distractingly so with the eyes ideally blue or green and large and bright. The hair was to be long, thick, and flowing—and preferably golden. Symmetry and youthfulness were desired. This was the standard from the earliest days of women’s magazines when beauty was codified and commercialized. But improved plastic surgery, more personalized and effective nutrition, the flowering of the fitness industry, and the rise of selfie filters on smartphones, along with Botox, fillers, and the invention of Spanx, have all contributed to help us look better—and get a little bit closer to looking exceptional.”

All of these changes have occurred alongside the body-positivity movement and the greater push for political correctness and social justice. Together, these dramatic shifts in the wider beauty perspective encourages us to foster love for all bodies—especially our own, in all of its forms—while exploring our own self-expression and the creation of our unique beauty.

Where Fat Treatments Merge with Body Positivity

Despite this drastic move towards self-love, flamed on by social media, there remains a struggle surrounding fat. Fat treatments remain a popular aesthetic treatment but some patients expect a quick fix to an aspect of their body that is perfectly natural, beautiful, and as varied as our concepts of beauty. There are several different types of fat—essential fat and brown fat, for example, are good fats in the body but excess subcutaneous fat and visceral fat have fewer health benefits and are often the target of non-surgical fat treatments. In other words, fat treatments are not the end-all solution to banish fat from your body. Instead, they’re a means to help you look and feel your best amidst a wider healthy, active lifestyle toolkit—which is achievable at any weight.

Most often, fat treatments are used to target the abdomen and flanks, which are the sides of the midriff spanning from the ribs to the hip bones. These tend to be two areas both males and females carry excess fat, though more particularly common among men. There are many types of fat treatments you might choose from. Non-surgical fat treatments using diode laser technology, in particular, work to effectively target and break down fat for a smoother, slimmer-looking figure. The technology works to deliver thermal energy deep below the skin’s surface to heat and break down unwanted fat cells to trigger a process known as lipolysis. Lipolysis occurs when the volume of fatty tissue is reduced which, in turn, leads to a smoother and more contoured appearance. While diode laser fat treatments like Venus Bliss™ are best applied on areas such as the abdomen, buttocks, and thighs, they may also offer effective results in cellulite reduction. They utilize the device’s proprietary combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) energies to kickstart the skin’s natural collagen and elastin fiber levels. Both of these are essential building blocks for keeping cellulite at bay. Using this advanced laser and RF technology, Venus Bliss™ delivers a treatment that feels comfortable alongside results that look natural and help boost your self-confidence and beauty, whatever your goals may be.

The Bottom Line

In the end, beauty is about owning who you are and expressing yourself in whatever way you desire—so long as you opt for a customized aesthetic beauty treatment plan out of self-love. For those interested in learning how fat treatments can complement your unique beauty goals, locate a provider near you using the search field below.

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Venus Versa™ is cleared by the FDA for the treatment of benign pigmented epidermal and cutaneous lesions, benign cutaneous vascular lesions, removal of unwanted hair, treatment of acne vulgaris, dermatological procedures requiring ablation and resurfacing of the skin, and non-invasive treatment of moderate to severe wrinkles and rhytides. Venus Versa™ is licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions, benign cutaneous vascular lesions, removal of unwanted hair, treatment of acne vulgaris, dermatological procedures requiring ablation and resurfacing of the skin, non-invasive treatment of moderate to severe wrinkles and rhytides, and body contouring via skin tightening, circumferential reduction, and cellulite reduction.

Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides and temporary reduction in the appearance of cellulite, and licensed by Health Canada for the non-invasive treatment of skin tightening, temporary circumferential reduction, cellulite reduction, and wrinkle reduction.

Venus Velocity™ is cleared by the FDA and licensed by Health Canada for hair removal, permanent hair reduction, and the treatment of pseudofolliculitis barbae.

Venus Viva™ is cleared by the FDA and licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin. The DiamondPolar™ applicator is licensed by Health Canada for the non-invasive treatment of moderate to severe facial wrinkles and rhytides.

Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and licensed by Health Canada for the non-invasive treatment of cellulite reduction, skin tightening, and temporary reduction in the appearance of stretch marks.

Venus Fiore™ has been launched in India, Hong Kong, and other Asian countries, and is undergoing regulatory processes in Europe and North America. It is designed as a unique solution for feminine health with three applicators to address internal vaginal health restoration, labia skin tightening, and mons pubis reduction.

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