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The history of the definition of human beauty is a varied one. Different cultures, regions, and generations have their own ingrained perceptions of a beauty ideal and it seems that with each new decade, there’s a new standard to uphold. As we usher in a new decade in 2020, it is apparent that the world is flipping the notion of an idealized beauty standard and opting for a plurality of coexisting perceptions. In other words, beauty is no longer in the eye of the beholder; it’s in our self-perception. It is in the knowledge and belief that you are beautiful in every form.
With this new direction, self-acceptance and aesthetic goals now coexist instead of crossing out the other. You can love yourself and still want to change aspects of your body and this seems to be the shift that’s continuing in top aesthetics clinics globally. Aesthetic treatments like non-surgical diode laser-powered fat treatments are no longer seen as a way to “fix” a part of your body. Instead, these aesthetic treatments are a way to complement all the ways you show yourself and your body love and care. Before we look too closely at fat treatments and how they can complement and better define self-confidence and beauty, let’s take a step back to consider this evolution in the idea of what is beautiful.
According to the National Geographic’s take on beauty standards in 2020, today’s ideals are more inclusive than ever: “for generations, beauty required a slender build but with a generous bosom and a narrow waist. The jawline was to be defined, the cheekbones high and sharp, and the noses angular. The lips full but not distractingly so with the eyes ideally blue or green and large and bright. The hair was to be long, thick, and flowing—and preferably golden. Symmetry and youthfulness were desired. This was the standard from the earliest days of women’s magazines when beauty was codified and commercialized. But improved plastic surgery, more personalized and effective nutrition, the flowering of the fitness industry, and the rise of selfie filters on smartphones, along with Botox, fillers, and the invention of Spanx, have all contributed to help us look better—and get a little bit closer to looking exceptional.”
All of these changes have occurred alongside the body-positivity movement and the greater push for political correctness and social justice. Together, these dramatic shifts in the wider beauty perspective encourages us to foster love for all bodies—especially our own, in all of its forms—while exploring our own self-expression and the creation of our unique beauty.
Despite this drastic move towards self-love, flamed on by social media, there remains a struggle surrounding fat. Fat treatments remain a popular aesthetic treatment but some patients expect a quick fix to an aspect of their body that is perfectly natural, beautiful, and as varied as our concepts of beauty. There are several different types of fat—essential fat and brown fat, for example, are good fats in the body but excess subcutaneous fat and visceral fat have fewer health benefits and are often the target of non-surgical fat treatments. In other words, fat treatments are not the end-all solution to banish fat from your body. Instead, they’re a means to help you look and feel your best amidst a wider healthy, active lifestyle toolkit—which is achievable at any weight.
Most often, fat treatments are used to target the abdomen and flanks, which are the sides of the midriff spanning from the ribs to the hip bones. These tend to be two areas both males and females carry excess fat, though more particularly common among men. There are many types of fat treatments you might choose from. Non-surgical fat treatments using diode laser technology, in particular, work to effectively target and break down fat for a smoother, slimmer-looking figure. The technology works to deliver thermal energy deep below the skin’s surface to heat and break down unwanted fat cells to trigger a process known as lipolysis. Lipolysis occurs when the volume of fatty tissue is reduced which, in turn, leads to a smoother and more contoured appearance. While diode laser fat treatments like Venus Bliss™ are best applied on areas such as the abdomen, buttocks, and thighs, they may also offer effective results in cellulite reduction. They utilize the device’s proprietary combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) energies to kickstart the skin’s natural collagen and elastin fiber levels. Both of these are essential building blocks for keeping cellulite at bay. Using this advanced laser and RF technology, Venus Bliss™ delivers a treatment that feels comfortable alongside results that look natural and help boost your self-confidence and beauty, whatever your goals may be.
In the end, beauty is about owning who you are and expressing yourself in whatever way you desire—so long as you opt for a customized aesthetic beauty treatment plan out of self-love. For those interested in learning how fat treatments can complement your unique beauty goals, locate a provider near you using the search field below.
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REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
Venus Viva™ is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin. The DiamondPolar™ applicator is cleared by the FDA, licensed by Health Canada and has CE Mark for the treatment of moderate to severe wrinkles and rhytides in Fitzpatrick skin types I-IV.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Epileve™ is licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Swan™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and licensed by Health Canada for the non-invasive treatment of cellulite reduction, skin tightening, and temporary reduction in the appearance of stretch marks.
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